Know who you are talking to
Get specific about the people most likely to choose your brand.
Map out your
ad creative
You need an actual creative strategy. Let's map it out.
Sample / Little Wren Bags
WHO × WHY × WHAT
One clear plan for the creative you make next.
0WHO
0WHY COMBOS
0FORMATS
0AD CONCEPTS
WHO 01 · 15 CONCEPTSPRESCHOOL & DAYCARE MOMS
Looks / tastes good
Fixes a hassle
Saves time
Says something about me
WHO 02 · 20 CONCEPTSELEMENTARY SCHOOL MOMS
Less mess
Easy to clean
Made to last
Kid-approved
WHO 03 · 15 CONCEPTSGIFT BUYERS
Useful gift
Thoughtful design
Everyday value
Made with care
WHO · audienceWHY · reason to buyWHAT · ad concept
How it works
A map for your next creative test
Most brands test ad creative at random or whenever new assets come in. SAWMAP helps you understand which audience you should be creating ads for, what messaging angles will hit home and which ad formats to actually test.
Find why they buy
Turn real needs, habits and motivations into clear messaging angles.
Choose what to test
Match each audience and reason to the ad formats worth making.
Bring customer words in
Use real reviews to make your concepts sound like your customers.
A better brief starts with a plan
92% of CMOs would prefer their ad creative messaging was mapped out before executing
SAWMILL survey of 100 CMOs92% OF CMOS
92% marketers that get promoted8% marketers that have their head in the sand
Features
A strategy you can actually use
Drag, drop and edit every concept
Keep the plan flexible as new ideas and priorities come into focus.
Zoom out to see the big picture
Spot gaps, find patterns and prioritize the next round of creative.
Understand why people buy
Connect each idea to a clear customer motivation, not a guess.
Reviews become concepts
Bring real customer language into the creative plan.
Two ways in
Create your brand's first SAWMAP for free
Map out your strategy, instead of keeping it inside your head, across multiple docs and an Asana board that hasn't been updated since last month.
Your first map takes 5 min to set up.Pick whichever is faster for you. You can switch at any point and nothing you entered is lost.